Opinion | What’s so unnerving about how Israel runs its Twitter account

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What’s really cringe-worthy is these nations inviting themselves to a party whose vibes they’re sure to quash. They follow in the awkward footsteps, or fingerprints, of corporations who took it upon themselves to become “personalities” online: The card game UNO and the household product Mr. Clean mourning the supposed demise of beloved snack icon Mr. Peanut, or worse, SunnyD pretending to have depression — just for the likes. Already, this corrupted the purity of a realm that ran, at its best, on authentic expression.

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