“[Celebrities] have inspired a lot of people to buy vintage; it has become normalised now,” she previously told British Vogue, while sharing that Dior by John Galliano has become the “holy grail” of pre-owned fashion. “Everyone wants it, so it’s harder to find.”
LILY et Cie
Found in Beverly Hills, Rita Watnick’s sought-out boutique LILY et Cie has been a treasure trove of vintage finds for decades. “We work with many of the great luxury goods companies, because so many current collections are based on pieces resourced from the past,” she previously told British Vogue. The difference is: “Now brands consider buying back their heritage pieces to loan out for red-carpet events.”
For one, Jennifer Aniston has been a long-standing customer. Most recently, this is the place where she sourced her Christian Dior gown for the SAG Awards in 2020. However, Demi Moore was the first celebrity to wear a “vintage” gown to the Oscars in 1992. “For years, I said that LILY et Cie was the store Demi built,” reminisces Watnick. “Demi was immensely supportive for years and had an incredible impact on our success.” Other celebrities she can count on include the Olsen twins. “We have known them since they were 14 or 15,” she explains. “It’s a long-standing and really extraordinary relationship that we treasure.”
Amore Vintage Tokyo
For years now, Amore Vintage in Tokyo has been a revolving door for the likes of Bella Hadid, Alexa Chung and Hailey Bieber. “We specialise in vintage items from the ’90s, ’80s and earlier, and sometimes stock designs from the early ’00s, too,” founder Shinako Imaduru, previously told British Vogue. From Chanel to Hermès and Louis Vuitton, the vintage hub gives customers exactly what they want: items that are still in pristine condition.
Time’s Up Vintage
Positioned in central Copenhagen, Time’s Up Vintage has consistently attracted famous faces such as Naomi Campbell and Lady Gaga. “Time’s Up Vintage is a carefully curated space that acts as a laboratory as well as having a very particular sense of style,” founder Jesper Richardy previously told British Vogue. “This means that it is a space of experimentation, and a shop that plays around with the limits of taste and also tries to push the envelope a little.” As well as selling non-designer items, Richardy’s devotion to sourcing the very best pieces is certainly paying off.